Business Continuity Management (BCM) encompasses the entire lifecycle of preparing for, responding to, and recovering from events that could interrupt normal operations. It includes business impact analysis, recovery strategy development, plan creation and maintenance, training and awareness, and regular testing. For example, a hospital's BCM program would ensure patient care continues during power outages through backup generators, alternative care sites, and trained staff ready to execute emergency procedures. BCM differs from disaster recovery by focusing on business processes and stakeholder impacts rather than solely on IT systems restoration.